Build
A good technology needs a commercial company around it.
Product development is not a go-to-market strategy. I turn a strong product into a business that can sell, deliver, support, and scale.
I run complex healthcare businesses where the product is strong but growth, execution, or regulation is getting in the way.
Career and company milestones shown for context; not claimed as my individual outcomes.
Sales taught me to stay close to the customer. Running companies taught me the rest — finance, operations, quality, regulatory, and people only create value when they move together.
Most people grow things. The last step is the one that matters: knowing when to keep investing, and when to fix, sell, or stop. I know the file, not the summary.
Fix one. Sell another. Hold the group seat over both. The judgement is knowing which is which.
Lead selected healthcare portfolio companies for the Swedish group ADDvise (Amplex AB), with full operating responsibility.
A proven implant under a stalled business, running below breakeven. I rebuilt how it sells, opened the channels it deserved, and took it back to growth and profitability in year one. The full account is directly below.
Appointed to answer one question honestly: what is the highest-value path forward for this business? A full commercial and financial assessment said it was not another investment cycle. I took that to the board, ran the process, and sold the company to CAT Medical Technologies — a clean outcome for ownership and a continuing home for the technology.
Knowing when to invest, when to fix, and when to exit is the discipline that creates enterprise value. Most operators only ever learn the first two.
HyProCure is the only FDA-cleared implant of its kind, with more than 100,000 procedures across 46 countries. The product was proven. Sales had stalled. I stepped in as CEO in January 2025 to rebuild its commercial trajectory.
A twenty-year-old cleared device with real IP, real evidence, and global reach, sitting under a commercial engine that had not kept pace with the asset. Underleveraged, not unproven. Exactly the kind of company I look for.
Rebuilt how it sells from the ground up. Earned Premier Breakthrough Technology recognition, opening 4,300+ hospitals. Cleared EU MDR ahead of the deadline. Opened federal channels through GSA/FSS and DLA ECAT. I ran the regulatory work myself, at a technical level — not from a summary.
National GPO access. EU MDR cleared. Three federal channels live through GSA/FSS and DLA ECAT via Lovell Government Services. A business that was running below breakeven, back to growth and profitability inside year one.
The same read applied at Thorasys and Gorbel from the other direction: no engine to fix, so I built one. A worldwide go-to-market from nothing at Thorasys, the US region from under $1M at Gorbel. First launches and turnarounds are the same discipline.
I've helped international manufacturers enter the U.S., and U.S. manufacturers expand abroad — from regulatory pathway through commercial launch.
Regulatory · Market access · Channel · Launch
Registration · Partners · Distribution · Scale
Roles ran from commercial leadership to CEO. Company milestones are shown for context — not claimed as my individual outcomes.
Companies in my career have gone on to IPOs and strategic acquisitions by:
Company outcomes shown for career context; not claimed as my individual transaction results.
Hauling rocks and laying pavers long before I knew what EBITDA meant. I was one of five kids, so competition and work were pretty normal growing up.
At sixteen, I split my time between high school and business lectures at the University of Michigan. By my early twenties I was running a $10M medical device territory — too young to rent a car, old enough to close the deal. I learned fast: from surgeons in the OR, CFOs across the table, and mentors who never sugarcoated a thing.
That’s where I got interested in why some good technologies get adopted and others don’t — the real work of getting something funded, approved, reimbursed, and trusted.
The pattern has held across every one of them. Some I helped build from the first sale. Some I helped rebuild when growth stalled. Either way, execution is the strategy.
Build great teams, move fast, stay humble, and laugh when you can. The work is too hard not to enjoy it.
MedTech Innovator · Value Workshop advisor. Canada’s Drug Agency · MedTech / digital-health advisory.
I stay close to founders and the market-access systems that decide which technologies actually reach patients.
Forty-two recommendations, unedited and public, say the same five things: leads from the front, strategy and execution both, business sense beyond sales, develops people, calm under pressure.
“The depth of his business acumen extends well beyond sales, to finance, operations, and the key drivers of enterprise growth. A rare combination of strategic foresight and hands-on execution.”
“Joe's intelligence and strategic acumen set him apart as an invaluable asset to our team and our clients. He navigated the complexities of government sales with unparalleled skill and determination.”
“His strategic vision and execution abilities profoundly impacted our growth and market presence. Not just a strategic thinker but a pragmatic leader who makes the ambitious goals he sets achievable.”
“He doesn't hesitate to lead from the front and be hands on. He led a region while rebuilding the team and hiring an entirely new sales force.”
“From market-entry strategy to key partnerships, Joe goes above and beyond. His strategic insight and industry expertise will propel your business to new heights.”
“He integrates variables across every area of operations into a meaningful picture of a business problem, and its solution. Composed under pressure.”
“An in-depth understanding of the US healthcare system, from market access to product positioning. He rallied a cross-functional team to a clear commercial strategy, US and global.”
“An incredible ability to inspire teams, align goals, and execute initiatives with precision.”
“Twenty-plus years in this business, and Joe is one of the sharpest leaders I've worked with. Meticulous, methodical, highly focused.”
“I watched him transform a challenging territory with grace and determination. His calm, steady presence was an anchor for our team.”
“I had more growth in my two years with Joe than in my previous seven years of sales combined.”
“The truest sign of a great leader is whether you'd work for them again. I would, happily. He's one of the good ones.”
“A rare combination of strategic vision and tactical execution. His ability to navigate complex regulatory environments and forge partnerships across borders has been instrumental.”
“He brought breakthrough technologies into crowded markets and drove them to market-leading sales, with an unbiased, data-driven perspective.”
“Exceptional ability to bring new products to market and pioneer entry into new verticals. He doesn't just meet targets; he builds pathways for sustained growth.”
“A driver in expanding the business into new markets, building an exceptionally strong network of partners and distributors. A genuine strategist.”
“His leadership was fundamental to strengthening the company's success, a remarkable blend of integrity and creativity aligned to the strategic vision.”
“Joe knew what to say, how to do it, and most importantly, how to engage and deliver.”
“He has a history of taking startups and growing them into successful businesses. Goal-oriented, focused, and highly ambitious.”
“His ability to navigate complex, fast-paced sales environments and deliver under pressure is truly impressive, a strategic mindset balanced with intuition.”
“The best leader and mentor I've had. He led from the trenches with vision, integrity, and an unwavering commitment to excellence.”
“He single-handedly developed a detailed sales-enablement program and articulated our value to the C-suite and the largest hospital networks in the nation.”
“He puts his people first and himself second. He steps back and lets others take credit, and stands in front to take responsibility.”
“He can assess any situation, quickly identify challenges, and create a clear path forward. He calmly inspires confidence and leads with clarity and humility.”
“One of the most dynamic professionals I've ever met. He builds specialized strategies for his team that are both effective and efficient.”
“Never afraid to roll his sleeves up in the field to get deals across the finish line. First class through and through.”
“He's mastered the balance of strong, driven, and motivational while staying empathetic, honest, and kind. Exceptional in a leader.”
“Leading a team of nearly 30, his business acumen is impeccable. He created an environment where sales and marketing worked cohesively.”
“A continuous learner, competent, confident, and results-focused. He builds relationships on trust and doing what's right.”
“Exactly what you look for in a sales leader. He engages his team with the corporate goals in a way that's motivating and accountable.”
“He looks at the big picture of where we want to go while also getting into the dirt and working onsite with his people.”
“His deep knowledge of go-to-market strategy in the medical field made him a key player in shaping the company's strategic decisions.”
“No matter the challenge, he keeps everything running smoothly, making even the most difficult obstacles seem manageable.”
“One of the most inspiring leaders I've worked under. He brings a stress-free energy to a high-demand environment.”
“He approaches every challenge with integrity, a positive attitude, and a drive for excellence.”
“Since his arrival, our team has experienced improved organization, strategic planning, and efficiency.”
“He encouraged us to perform at our best and complete some of our greatest work. A leader of real calibre.”
“He follows through on promises, values differing opinions, and faces challenges with poise. He builds confidence in his team.”
“A true open-door mentor and a master at creating a culture that thrives on collaboration.”
“Extremely focused on each individual and the outcome they were trying to achieve. He would make an elite addition to any company.”
“He came in as VP of Sales after the pandemic and took our team to the next level. His knowledge of healthcare from the C-suite down was incredible.”
“Skilled at building and encouraging a team in an ever-changing environment to find ways forward.”
Most of my work has been in medical devices, diagnostics, and healthcare technology — businesses where regulation, clinical adoption, market access, and execution all have to work together.
Product development is not a go-to-market strategy. I turn a strong product into a business that can sell, deliver, support, and scale.
Growth exposes weak process, unclear accountability, bad forecasting, and organizational gaps. I build the systems and the team around the next stage.
I get close to the numbers, the customers, the people, and the process, and rebuild from there.
Sometimes ownership needs a clear answer on what to fix, fund, integrate, sell, or stop.
I work with owners, boards, founders, and capital partners on businesses that need to build, scale, reset, or make a hard call. Every conversation is confidential.
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